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When hosting special occasions, people are always looking for unique beers for their guests because the taste can give them something new to talk about. Donna’s Pickle Beer builds on this concept, bringing the familiar taste of a pickle to a refreshing beer. The brand remains committed to all-natural ingredients to enhance its quality and authenticity. The product gained national television attention in episode 5 of season 18 of ABC’s Shark Tank titled “I Smell a Rat.” While seeking funding to grow the venture, one of the founders and a brand advisor shared their vision for an unusual pairing and a distinctive drink.
Donna’s Pickle Beer: Who are they and what do they do?
Before Donna’s Pickle Beer brought its unique flavor to the market, its founders, Joshua Jancevich and Scott Baird, were building their professional trajectory. After graduating, Joshua pursued a career in hospitality, joining Trick Dog LLC as a bar manager in January 2013. He diligently assisted with operations and creative programming at the facility until his transition in June 2019. Her life took a different turn in August 2020 when she became a Letter Carrier, a May2 position for the US Postal Service. He subsequently took on the role of Gray Goose brand ambassador for Bacardi and continued in that role until December 2025.
As soon as Scott finished his formal education, he put his entrepreneurial spirit to use and founded Trick Dog Cocktail Bar in January 2013. As of January 2017, she also founded Rococo Cantaloupe, a creative agency that helps clients develop delicious and beautiful products and experiences. From January 2023, Scott will serve as one of the judges for the World’s 50 Best Bar Awards. By August 2024, he also became the owner of the roadside burger restaurant Jumbo’s Win Win. While Joshua was working at Bacardi, he and Scott began to wonder why no one was creating innovative beers. They began researching and experimenting in November 2022, combining inventive flavors.
In honor of Joshua’s mother, Donna, he and Scott eventually launched Donna’s Pickle Beer in 2023. Joshua currently serves as the Chief Executive Officer (CEO) of the beverage brand. The beer is a golden lager with an alcohol content of 4.4% ABV, infused with natural pickle juice. It is notably brewed with Saaz and Hallertau Mittelfruh hops and Pilsner, underscoring their commitment to quality and authenticity. In addition, it has herbal notes that make its unconventional pairing refreshing. Customers can choose beer only or mix it with any product from the bar menu across the country. It can also be enjoyed in delis, delis, seafood boils or with any other salty, rich food.
Donna’s Pickle Beer: Where Are They Now?
Since its inception, Donna’s Pickle Beer distribution has grown steadily to more than 2,100 bars and stores in 49 states, with strong retail relationships and internal partnerships with venues that serve the beer. At the same time, the company also turned to Wefunder to raise capital and invite backers to participate in its growth. As of this writing, they have raised approximately $427,750. Customers can easily find the beer at several restaurants or purchase it online through retailers such as Frugal MacDoogal and Molly’s Spirits. A 6-pack of the brand’s beer retails for $12.99 and $13.99 on these websites, depending on the retailer and location. The Donna’s Pickle Beer website offers another window into its world through product photos and contact details.
Donna’s Pickle Beer also sells its merchandise on its official website. It includes a cargo hat – black for $25 and a black pocket tee for $30. Their Embroidered Hat, Donna’s Seager Flapjack Hat, Donna’s Six Pack Tee, Donna’s Two Tone Racer Tee and Embroidered Trucker Hat are $35. Finally, customers can purchase the Screaming Eagle Premium Tee for just $40. Individuals can choose to support the venture simply by clicking on their Wefunder campaign link on the site. Donna’s Pickle Beer is currently using social media, especially Instagram and Facebook, to strengthen its ties through collaboration. In December 2025, Donna’s Pickle Beer collaborated with No Man’s Land Beef Jerky.
It was followed by an invitation to customers from Donna’s Pickle Beer, which announced its partnership with The Yeti Bar & Lounge and Sessions Retreat and Hotel in February 2026. For the following month, she organized a giveaway in collaboration with 4100 Bar, in which three lucky winners received an exclusive Donna’s Pickle. Not long after, Donna’s Pickle Beer highlighted their appearance on the season finale of “I Love LA” and joined the establishment, Neon Moon. In April, he continued his momentum with more collaborations with Minnows Bar, Common Mollies and Ray’s Bar in Brooklyn.
For June, Donna’s Pickle Beer has partnered with Toma Bloody Mary for a Father’s Day giveaway that will give one winner a Donna’s Pickle Beer, Toma Bloody Mary Mix and accessories for dads. It was followed by another partnership with Woodie’s Flat and creator, Kaylee Jo Flores. In August 2026, the brand appeared in BARTENDER magazine. The following month, he collaborated with Drinks, Dennis, and a photographer on the Instagram page “chicagogaynightlife,” which further increased their presence. Most recently, in October, Donna’s Pickle Beer announced its parties at The Double Standard and Melrose Umbrella Co. to celebrate the brand’s appearance on ‘Shark Tank.’
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